Tag Archives: windows

iPhone 5C… Crayola?

10 Aug

https://i2.wp.com/www.extremetech.com/wp-content/uploads/2013/07/iphone-5c-featured-640x314.jpg

No, of course not. It isn’t going to be called Crayola, but i’m not far off as iPhone 5 Colour seems like a very safe bet.

I haven’t blogged for a long time due to my lack of time to do so, despite spending the majority of my life sitting at a computer desk I do not have the time to allow my thoughts to be put into blog form. However, it’s getting to a very popular time of year in terms of technology, and this is a subject that I cannot pass up writing about.

It’s become no secret to the world that Apple are releasing a budget iPhone in the fall, no official announcement of the sort but an abundance of panel leaks have proven that we will be on the receiving end of a budget iPhone in an assortment of colours.

Why?

Well that is a good question. Many people might think that the iPhone is already a mass produced product, so why release a less powerful, plastic version when you can just get the latest high-spec one with diamond cut “chamfered” aluminum housing? To win over the cheap budget Android phone users is why.

Although a budget iPhone may not sway existing iPhone users to a new phone, it is certainly going to bring in a new wave of iPhone customers. Presently, people who have an iPhone can not only afford one, they generally want to have one. People that don’t have one are sitting on the fence of being unsure of owning one, and eying up that cheaper Android alternative.

There is a perfect gap in this market for Apple, they know they already have their existing high-end customers with the standard iPhone. The people who are caught on the fence, and ultimately end up going for a cheap Android handset on a £15/month contract will now have the option of a better quality iPhone alternative for roughly the same sort of money.

Maybe I am being bias here by saying the cheap Android aren’t good quality, but it is true. I have nothing against Android phones and the Galaxy S 4 is a fantastic phone, but it is up there with the same price range as the iPhone. The cheaper phones are rubbish, and if someone releases a high quality low spec phone it will be a massive goldmine for the first past the post.

The only mistake I see Apple are making with this launch is timing. As part of their yearly refresh of phones they have a major launch one year followed by a spec bump launch the following year, usually giving the iPhone a trailing “S” on the spec bumped model. By releasing the low budget coloured phones alongside the “S” model, may be enough to pull away the people who are sitting on an iPhone 5 and unsure of whether to upgrade to a 5S.

If you are one of these people, and are not satisfied with the difference between the iPhone 5 and the iPhone 5S, you may find yourself considering going for the C. As it’s something different and something new. Apple will have to be very careful not to pull away their current customers onto the cheaper model, they must market it perfectly for it to work and provide a clear gap between the two markets they are now targeting.

Apple may have lost some of its innovation since Steve Jobs, but they still have a huge team at their disposal, and if they market the iPhone 5C right it will be a huge success for them. I just hope that it’s followed closely by something new and innovative.

- DC

Facebook Home to pave the way to new mobile ecosystems?

18 Apr

Facebook Home was announced a few weeks ago and it has caused a stir within the online community, with a lot of mixed views on the idea. Whether it will be a success remains to be seen, but it shows clues to the eventual fate of our mobile operating systems.

When smart phones first launched (using the original iPhone as an example) the Application Store did not exist, we had several built in applications that without a jailbroken device we were forced to stick with. It wasn’t until a year later when the app store was launched, that we began to see the development of 3rd party applications that are now available in their hundreds of thousands (775,000 as of Jan 2013).

In recent years we have began to see some of these 3rd party applications being deeply implemented into the operating systems, on iOS it began with twitter, then Facebook joined the ranks. While not a complete integration it allowed you to tweet and post straight from the operating system, removing the need to open the application. This move in my personal opinion is good, it increases the compatibility between the operating system and 3rd party applications, but I still tend to open the app myself to make posts.

Facebook Home takes this a step further, instead of taking an operating system and building an application into it, Facebook have taken an application and built an operating system around it. Keeping Facebook as the primary focus of the OS.

By doing this, Facebook can control what a user primarily sees on the device, and push relevant content their way (they can also push advertisements if they please). This is great for people who’s lives primarily revolve around Facebook, but these days that is a decreasing amount of people. For people who don’t want their phone covered in Facebook related content, or who just want to be away from social media, Facebook Home wont be a welcome addition.

Following the announcement of Facebook there have been rumors that Facebook and Apple are in deep talks to bring this kind of integration to iPhones. The iOS operating system has not had a major update in some time, it’s signature application based layout has stuck with it since the beginning, and it is starting to get a bit stale, maybe we will see something new and fresh come WWDC this summer?

What is all this moving towards? I cannot see application driven devices being around for much longer, it’s only a matter of time before all the major applications will be built into the OS from factory install, eventually make installing applications completely redundant (or at least purging all those crap applications that are clogging up the app store). Having a deeply integrated system is better in terms of reliability, it cuts out the need for a third party so compatibility issues aren’t as much of an issue, but it might give too much power to mobile phone manufacturers. We all know that Apple are already power hungry, to remove third parties from the OS would be a dream come true for them.

Take a watch of the video below, if something like this was to be successful, deep integration of these applications into devices will be needed.

 

- DC