Tag Archives: Windows Phone

That bittersweet fruit

1 May

If you continue reading my blogs, and I continue writing blogs you may start to see a trend. I like Apple products. Before I hear the screams of “Fan Boy”, I would like to clear things up, I try to be level headed about things, Apple are not the only company that make great products.

This year could be an interesting year, as for many years now Apple have dominated the mobile phone and tablet market, and they have also been doing pretty well in computer sales too. But, as the saying goes – all good things must come to an end. Apple are at the top, and as newton famously said whilst sitting under a tree of Apples, what goes up, must come down.

Samsung are hot on Apples tail in terms of mobile phone sales, the Samsung Galaxy S 4 has been a massive phone launch for the company, bigger than any iPhone launch in recent history. The last real redefining iPhone launch has to have been the iPhone 4, nothing much revolutionary since. Apple have become stale, they set their own bar too high and have struggled to match it since, as a result consumers have strived for something new and different, which is where the Samsung Galaxy hops into play.

In one of my earlier blog posts I discussed the evolution of mobile ecosystems, when iOS was first released alongside the original iPhone, it was a revolutionary, simple and beautiful operating system. Now it is boring and repetitive. We have had 6 generations of the same design with a few tweaks along the way. Don’t get me wrong, it does it’s job, it’s what makes an iPhone, an iPhone.

Days after I had posted my blog relating to iOS, reports came in of what could be a major change coming in iOS 7, according to sources, iOS 7 will feature a flat design, Flat design being akin to the type of operating system Windows 7 Phone chose to adopt. I strongly believe this change is imminent, I cannot see Apple sticking with the same iOS again, they need a shake up, something to bring the spark back into the company and make people want to buy their phones again, and I mean, really want to buy them.

Personally, I don’t like the idea of a flat structured operating system, I am not a fan of Windows phone, or of Metro UI. I guarantee, everyone will hate the new design at first, nobody likes change. There will be Apple’s simplicity and beauty built into it, so people will adjust and fall in love over again – at least, that’s what Apple need to ensure happens to get out of this dry spell they are in.

In terms of other products released by the company, expect some new fruit over the next few years. We wont just be getting refreshed lines of existing products. We will be getting new product lines. For Apple to remain at the top for a little while longer these products need to make us ask the question five years from now; “how did I ever live without that?”.

The big question is, do Samsung have what it takes to become as innovative as Apple once were? With their eye-tracking technology in the Galaxy S 4, they are showing that they are ready for the challenge.

 


-DC

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