Tag Archives: steve jobs

iPhone 5C… Crayola?

10 Aug

https://i2.wp.com/www.extremetech.com/wp-content/uploads/2013/07/iphone-5c-featured-640x314.jpg

No, of course not. It isn’t going to be called Crayola, but i’m not far off as iPhone 5 Colour seems like a very safe bet.

I haven’t blogged for a long time due to my lack of time to do so, despite spending the majority of my life sitting at a computer desk I do not have the time to allow my thoughts to be put into blog form. However, it’s getting to a very popular time of year in terms of technology, and this is a subject that I cannot pass up writing about.

It’s become no secret to the world that Apple are releasing a budget iPhone in the fall, no official announcement of the sort but an abundance of panel leaks have proven that we will be on the receiving end of a budget iPhone in an assortment of colours.

Why?

Well that is a good question. Many people might think that the iPhone is already a mass produced product, so why release a less powerful, plastic version when you can just get the latest high-spec one with diamond cut “chamfered” aluminum housing? To win over the cheap budget Android phone users is why.

Although a budget iPhone may not sway existing iPhone users to a new phone, it is certainly going to bring in a new wave of iPhone customers. Presently, people who have an iPhone can not only afford one, they generally want to have one. People that don’t have one are sitting on the fence of being unsure of owning one, and eying up that cheaper Android alternative.

There is a perfect gap in this market for Apple, they know they already have their existing high-end customers with the standard iPhone. The people who are caught on the fence, and ultimately end up going for a cheap Android handset on a £15/month contract will now have the option of a better quality iPhone alternative for roughly the same sort of money.

Maybe I am being bias here by saying the cheap Android aren’t good quality, but it is true. I have nothing against Android phones and the Galaxy S 4 is a fantastic phone, but it is up there with the same price range as the iPhone. The cheaper phones are rubbish, and if someone releases a high quality low spec phone it will be a massive goldmine for the first past the post.

The only mistake I see Apple are making with this launch is timing. As part of their yearly refresh of phones they have a major launch one year followed by a spec bump launch the following year, usually giving the iPhone a trailing “S” on the spec bumped model. By releasing the low budget coloured phones alongside the “S” model, may be enough to pull away the people who are sitting on an iPhone 5 and unsure of whether to upgrade to a 5S.

If you are one of these people, and are not satisfied with the difference between the iPhone 5 and the iPhone 5S, you may find yourself considering going for the C. As it’s something different and something new. Apple will have to be very careful not to pull away their current customers onto the cheaper model, they must market it perfectly for it to work and provide a clear gap between the two markets they are now targeting.

Apple may have lost some of its innovation since Steve Jobs, but they still have a huge team at their disposal, and if they market the iPhone 5C right it will be a huge success for them. I just hope that it’s followed closely by something new and innovative.

- DC
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iOS7: Flattened all over

10 Jun

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Well, as expected – say goodbye to skeuomorphism and hello to flat.

It’s been half an hour since the WWDC ended and all through the event I kept seeing parts of the new iOS that I did not like, to begin with I hated the icons, they looked like Apple had fired all their designers and used a free source icon set they found on Google. But when picking the photo to use for this blog post, my opinion had already changed. I like them.

Change is never good, except when it is. At first people don’t like change if it is too different, it puts people off when they have to sway away from what they are used to.

This is what will happen with iOS 7, people will see all these changes and their minds will go into overdrive trying to work out how this new system works. This in turn will make them want to hold onto something they are used to – iOS 6.

We all wanted change and that is exactly what we got. I imagine it will be a huge success and people will grow to like it. I can already feel myself liking the things I didn’t like to begin with, I’m sure this will continue.

Throughout the announcement I couldn’t help but think that if Steve Jobs and Scott Forstall were still at Apple then this (flat design akin to other phones) would not have happened, the move goes against everything that Apple used to stand for. A lot of people will argue that Apple has changed since Steve passed, we are still waiting to see if this will be a good thing.

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There are certainly some design elements that Apple could improve on in iOS 7, they could have done SO much better. The look of “Control Centre” for example, is atrocious, they could have made it look so much nicer. To me, its the most disgusting feature I have seen on a phone, and goes against everything Apple have ever said about “Simple, beautiful design”.

If you really think about it though, this is only the start of flat design at Infinity Loop. It has its flaws but I will still use it in hope I will grow to like the new designs or they will change. Thinking back to iOS 1, it was horrible compared to iOS 6. Here is to iOS 13.

- DC

That bittersweet fruit

1 May

If you continue reading my blogs, and I continue writing blogs you may start to see a trend. I like Apple products. Before I hear the screams of “Fan Boy”, I would like to clear things up, I try to be level headed about things, Apple are not the only company that make great products.

This year could be an interesting year, as for many years now Apple have dominated the mobile phone and tablet market, and they have also been doing pretty well in computer sales too. But, as the saying goes – all good things must come to an end. Apple are at the top, and as newton famously said whilst sitting under a tree of Apples, what goes up, must come down.

Samsung are hot on Apples tail in terms of mobile phone sales, the Samsung Galaxy S 4 has been a massive phone launch for the company, bigger than any iPhone launch in recent history. The last real redefining iPhone launch has to have been the iPhone 4, nothing much revolutionary since. Apple have become stale, they set their own bar too high and have struggled to match it since, as a result consumers have strived for something new and different, which is where the Samsung Galaxy hops into play.

In one of my earlier blog posts I discussed the evolution of mobile ecosystems, when iOS was first released alongside the original iPhone, it was a revolutionary, simple and beautiful operating system. Now it is boring and repetitive. We have had 6 generations of the same design with a few tweaks along the way. Don’t get me wrong, it does it’s job, it’s what makes an iPhone, an iPhone.

Days after I had posted my blog relating to iOS, reports came in of what could be a major change coming in iOS 7, according to sources, iOS 7 will feature a flat design, Flat design being akin to the type of operating system Windows 7 Phone chose to adopt. I strongly believe this change is imminent, I cannot see Apple sticking with the same iOS again, they need a shake up, something to bring the spark back into the company and make people want to buy their phones again, and I mean, really want to buy them.

Personally, I don’t like the idea of a flat structured operating system, I am not a fan of Windows phone, or of Metro UI. I guarantee, everyone will hate the new design at first, nobody likes change. There will be Apple’s simplicity and beauty built into it, so people will adjust and fall in love over again – at least, that’s what Apple need to ensure happens to get out of this dry spell they are in.

In terms of other products released by the company, expect some new fruit over the next few years. We wont just be getting refreshed lines of existing products. We will be getting new product lines. For Apple to remain at the top for a little while longer these products need to make us ask the question five years from now; “how did I ever live without that?”.

The big question is, do Samsung have what it takes to become as innovative as Apple once were? With their eye-tracking technology in the Galaxy S 4, they are showing that they are ready for the challenge.

 


-DC