Archive | apple RSS feed for this section

2014: What to watch – the wearable era.

25 Mar

Image

2014 is set to be a big year in the technology industry. Since the beginning of the tablet era in 2010 we haven’t had a revolutionary new product category that has really hit it off. 4 years later, we are getting a glimpse of how technology will continue to integrate into our lives.

Smart watches are by no means a new category, they’ve been around for some years now in the form of the Pebble Smart watch or the Galaxy Gear. But neither of these have been big successes, in fact, they’ve been seen as a massive failure. I guess the biggest question is why haven’t they taken off yet, and whats to say that they ever will?

ImageImage

There are two fundamental issues with the current portfolio of smart watches:

  1. They do not integrate as efficiently as they could do
  2. They really don’t look great

For a Smart Watch to be successful, it firstly has to integrate into our lives without any fuss. We want it to be easy to use and have all the information we need readily available for when we need it. Such as todays meetings, the weather, our contacts and our messages. All in a format that is easily readable on the fly.

Secondly, it needs to look good. But at the same time satisfy a varied number of consumers. Watches, more often than not are fashion accessories (when not being used to tell the time). So if they look bulky, clunky and ugly they aren’t going to sell. But making a generic look that appeals to the mass is a difficult hurdle to overcome. Customisation is key, both physically and digitally.

The Android Wear announcement last week brings a completely new competitor to the table, the first serious player in the smart watch market. The videos shared of the Moto 360 have set a high bar for what could be a game changer for wearables. The previews show a beautiful and elegant interface that shows off everything that a smart watch should be.

Image

The Moto 360 also demonstrated another important variable for the wearable era: health monitoring. Personally, this will be a massive selling point for me. I currently use the Nike + app on my phone for running and I have always had an interest in getting a Nike Fuelband. With leaked screenshots of Apple’s iOS 8 health book app, it seems that this year’s technology announcements will be very health orientated.

I think that this is a fantastic opportunity for encouraging a healthier lifestyle. Smart phone manufacturers can harness the power of a device that millions of its customers already have, and couple it with a new peripheral that can change the way people live their lives.

The same way the iPhone revolutionised the mobile phone market back in 2007, the Smart Watch era will change the way we access our most important data on the fly, whilst at the same time keeping tabs on our body to improve our fitness without us even realising.

Watch this space.

 

 

Advertisements

iPhone 5C… Crayola?

10 Aug

https://i2.wp.com/www.extremetech.com/wp-content/uploads/2013/07/iphone-5c-featured-640x314.jpg

No, of course not. It isn’t going to be called Crayola, but i’m not far off as iPhone 5 Colour seems like a very safe bet.

I haven’t blogged for a long time due to my lack of time to do so, despite spending the majority of my life sitting at a computer desk I do not have the time to allow my thoughts to be put into blog form. However, it’s getting to a very popular time of year in terms of technology, and this is a subject that I cannot pass up writing about.

It’s become no secret to the world that Apple are releasing a budget iPhone in the fall, no official announcement of the sort but an abundance of panel leaks have proven that we will be on the receiving end of a budget iPhone in an assortment of colours.

Why?

Well that is a good question. Many people might think that the iPhone is already a mass produced product, so why release a less powerful, plastic version when you can just get the latest high-spec one with diamond cut “chamfered” aluminum housing? To win over the cheap budget Android phone users is why.

Although a budget iPhone may not sway existing iPhone users to a new phone, it is certainly going to bring in a new wave of iPhone customers. Presently, people who have an iPhone can not only afford one, they generally want to have one. People that don’t have one are sitting on the fence of being unsure of owning one, and eying up that cheaper Android alternative.

There is a perfect gap in this market for Apple, they know they already have their existing high-end customers with the standard iPhone. The people who are caught on the fence, and ultimately end up going for a cheap Android handset on a £15/month contract will now have the option of a better quality iPhone alternative for roughly the same sort of money.

Maybe I am being bias here by saying the cheap Android aren’t good quality, but it is true. I have nothing against Android phones and the Galaxy S 4 is a fantastic phone, but it is up there with the same price range as the iPhone. The cheaper phones are rubbish, and if someone releases a high quality low spec phone it will be a massive goldmine for the first past the post.

The only mistake I see Apple are making with this launch is timing. As part of their yearly refresh of phones they have a major launch one year followed by a spec bump launch the following year, usually giving the iPhone a trailing “S” on the spec bumped model. By releasing the low budget coloured phones alongside the “S” model, may be enough to pull away the people who are sitting on an iPhone 5 and unsure of whether to upgrade to a 5S.

If you are one of these people, and are not satisfied with the difference between the iPhone 5 and the iPhone 5S, you may find yourself considering going for the C. As it’s something different and something new. Apple will have to be very careful not to pull away their current customers onto the cheaper model, they must market it perfectly for it to work and provide a clear gap between the two markets they are now targeting.

Apple may have lost some of its innovation since Steve Jobs, but they still have a huge team at their disposal, and if they market the iPhone 5C right it will be a huge success for them. I just hope that it’s followed closely by something new and innovative.

- DC